Monday, July 16, 2012
From Her Beacon-hand, Glows World-Wide Welcome: Fiats & Freedom
We all know in the early 20th century there was a wave of immigration from Italy and Eastern Europe to the United States, mainly New York City. The Statue of Liberty represented repressed freedom and Independence. The title of this article "From her beacon-hand Glows world-wide welcome'' comes from the poem by Emma Lazarus imprinted on the statue of liberty. It represents the coming of new ideas and products into the melting pot of America. Fiat and Chrysler now represent a sort of cultural pluralism, the mixing of cultures and a clashing of ideas to create something new that defines America.With this new Fiat ad, the vehicles dive into the water and make it out on the other side of the Atlantic. As one of the Fiats rise you see the Statue of Liberty in the reflection of the mirror. It can be taken symbolically as Fiat heads has America in its sight and seeks to return to its former glory days in the promise land of America.
Check out this ad and let us know what you think!