Social Media Production Tool

New vehicles for a company bring hard decisions, how strong should the MPG be, should it be all wheel drive, standard leather, etc. But all theses decisions lay on the manufacturer to get it right for the consumer, which may all be changing soon. In the upcoming months Nissan will pursue its own social media outlets as suggestion centers for new products, features, and more. It will use its million + followers on social media sites like Facebook, Twitter, and Google+ to connect with its consumer base. Automotive News reported that Nissan will use this plan for its future products. Erich Marx, the director of interactive social media marketing, believes the web holds vasts amounts of information waiting to be harnessed. By using specialized focus groups online Nissan will be able to target groups and obtain information on upcoming models and even cars still in production.

Happy 75th Birthday Mopar

Starting in 1937 Mopar has strived for excellence and perfection. Today Mopar stands as one of the elite brands in the Auto Industry. We proudly support Mopar and MoparOnlineParts in celebration of their rich tradition.
      

In case you missed the Live Event here is a video recap!

They take a look into some cool concepts and reveal some upcoming collections and cars. Take a look and let us know what your favorite Mopar Accessory or Car is!


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Sleek, Sexy, Stylish: SPORT

The 2013 Model of the Ford Explorer is going to be getting a little sportier.

Ford unveiled that its prevalent Ford Explorer will be roaring down the roads in a new sport version, cruising in with new features. The new Explorer will feature an Ecoboost V6 Engine which will allow for greater performance feel and top notch fuel economy among sport utility vehicles. The interior will be inspired by designer fashion accessories and the exterior designed for sportier look. This beast will give you at least 350 horsepower and four-wheel drive design. It will feature the Terrain management System as well. This new Explorer will entice customers with a 16 mpg city and 22 mpg highway driving efficiency. This explorer will also feature a sportier grille design, a low-gloss Sterling grary mesh, with high-gloss black bars.

Read the rest of this explorers various features below.....

Comfort, convenience, connectivityAs the top of the Explorer line, Sport offers a robust array of standard and optional customer- focused technologies that make driving more comfortable, convenient and connected. These include:
- 4WD with Terrain Management System
- Dual-Zone Electronic Automatic Temperature Control
- 10-way power driver’s seat with power recline and lumbar
- Six-way power passenger seat with recline and lumbar
- First-row heated seats
- Compass and exterior temperature display
- Rear view camera
- SYNC® with MyFord Touch® driver connect technology
- Sony® Premium Audio System with HD RadioTM and 12 speakers
Explorer Sport can be tailored to individual preferences with the following options as well:
- Active park assist
- Blind Spot Information System (BLIS®) with cross-traffic alert
- Inflatable rear seat belts
- 110-volt outlet
- PowerFold mirrors
- Intelligent access with Push-Button Start
- Remote Start
- Adjustable pedals with memory
- Dual-panel moonroof
- Power liftgate
- Class III trailer-towing package
Explorer Sport is manufactured at Ford’s Chicago production facility. It will arrive in dealerships later this year. 

Chrysler Seeking to Attack the Urban Market

As the Auto Industry nudges its way forward its starts to change and adapt. Auto ads used to appeal to American values of trust, loyalty and more. Now marketing campaigns need to be more and more clever and appeal to younger and wider audiences. This is no more apparent than in Chrysler's infamous Superbowl Ad featuring a song and appearance from the rapper Eminem. Though Eminem came onto the scene as a wildly esoteric artists he has transformed himself as the voice of a people restrained and chained. He represents breaking free from those restraints and hardships pushing down on him. Chrysler similarly was in a desolate position with the collapse of the auto industry and economy as a whole in 2009.



Sergio Marchionne appeared as a white knight to Chrysler and resurrected them from seeming destruction. He reflects the morals and ideas that Eminem and other artists push through their music, taking nothing and turning it into something. Though Chrysler and its sibling brands seemed dusty and debilitated like a piece of coal, Sergio survived the pressure and was rewarded with a Gem. 


Now, Chrysler has seen an opportunity to change the appeal of its brand and widen it to a greater audience. Their cars appear sleeker and neater giving them a little European dusting up. The appeal for a more Urban Audience can be seen with the Dodge Citadel in the music Video for another infamous rapper, Dr. Dre. The video opens up to a grille shot of the Dodge as well as many other shots through out the video.



Appealing to a young audience gives Chrysler the mystique it has always been looking for. With the addition and update of the Chrysler 300 it breathes life into car that seemed destined for destruction after many years of staid improvement.

Chrysler's new ad platform features a new "Imported" but its not from Detroit. "Imported from Gotham" the new ad that coincides with the new Dark Knight Rises movie is a clear marketing ploy that may just give Chrysler the appeal its been looking for.

In summation, the 'Imported from Gotham City" is a perfect match for Chrysler.The Batman movie features
the Dark Knight, and Chrysler has found its White Knight in Sergio to help resurrect the brand and move it into a new direction.

Chrysler's New Eco-Diesel: Oxymoron or Redeemer

Chrysler is set to roll out its new Eco-Diesel Tag to certain Jeep Chrysler Dodge models. Expect it to come in the next few years (2014) and it brings a whole new light to the diesel fuel efficiency. Tagged as "clean diesel" it will be featured first on the 2014 Jeep Grand Cherokee. Quoted from GreenCarReports "Sources within Chrysler say that the 3.0-liter turbo diesel already available in Jeeps overseas will hit the U.S. market next year." The engine which is already featured in European models will have a 3.0 liter engine. This turbocharged beast will feature 241 horsepower and 406 pounds-feet of torque.Right now it is paired with a five speed transmission but a eight-speed auto has been rumored but unclear if the new diesel engine will be used in with the auto. 


Where is Really Counts
The Eco-diesel engine will help boost the Jeep Grand Cherokees miles per gallon fuel efficiency as well as any other car this engine inhabits. It should allow the Grand Cherokee to consummate up to 33 mpg on the highway, as well as 23 mpg in the city (5 speed). That's much better than the 15 mpg i got on my jeep 2004 Jeep. 

Louder Than An Engine: Social Media in the Car Industry and Reaching Customers

Social Media has come a long way in the past couple years, especially for the Car Industry. A few years ago we started a micro social media site called <www.MyJeepCommunity.com> We started getting users to sign on in the hopes of communicating with one another. The task seemed too daunting as other sites like Facebook and Twitter garnered millions of users to their sites. Now, rather than individual social media sites, Auto execs must scan through thousands of Facebook and twitter users looking for potential customers. Well with all of these users its easy to get lost in the crowd, especially when no one knows who your are. Many businesses are trying extremely hard to use social media to convert users into customers and computers into gold mines. Much of the online success has occurred through parts websites, selling car owners parts to their cars depending on models and makes. But social media has seemed to be stagnant. How can you track a customer coming from a "like" on a Facebook page or a "re tweet" from twitter. I believe real customers will come if you offer them something to engage in and some rich in content. Re-blogging or "retweeting" the same old Auto News Articles may get you a 100 likes on Facebook or maybe even more, but without new and orignal ideas about the industry no body will listen and they will scan you out of their news feeds. Rather than going and searching for customers ONLINE, i believe creating rich content will have customers searching for you instead.

Be new and creative and don't follow the mold.