Showing posts with label ford blog. Show all posts
Showing posts with label ford blog. Show all posts

Friday, August 3, 2012

Ford Focus ST VS. Competition


This video highlights the many benefits of choosing a Ford Focus ST over some of its auto competitors. Some of the competition is naturally Subaru WRX, Mazda Speed3 & more. The reel exemplifies the many assets of driving a Ford Focus ST. It shows the variable ratio steering rack, torque steering compensation, pinpoint turning abilities and more... The Ford Focus ST has 252 horsepower, 270 pound per feet of torque, and it costs only $24,495.

Friday, July 27, 2012

Ford's Bread and Butter Truck Going on a Diet: F-150


Change is something that auto critics and driver are not accustomed to. Well, they will be getting a heaping new change with the design of the new Ford F-150. Since the F-150 debuted in 1948 it has come in all steel frame and body. With added pressure on auto companies by the public, (and president) to raise Mile Per Gallon Car efficiency, Ford will have to switch to aluminum to make the car more lightweight.  

This change will cut out about 700 pounds from the "curb weight". This will greatly increase the gas mileage for a truck that is notoriously known for burning oil. The new Truck will cut about 15% off its total weight, which will guide it towards its goals of fuel efficiency. 

Some see Ford F-150 sales declining and think, why the trouble? Well the Ford Truck constitutes 28% of Fords Total Sales, so the truck going on the diet will help the company with its bread and butter. 

Below is a quote from The Washington Post-

The thirteenth generation of the F-150 is due in 2014, and with a typical seven to ten year production cycle, will have to carryFord through CAFE requirements up to and perhaps beyond 2020. Accordingly, it's being designed to meet the 2020 targets from the outset, reports the Wall Street Journal, which translates to a gain of about 25 percent in gas mileage over the current F-150.
Though the Aluminum will be helping Ford save on MPG efficiency, their exists numerous other road blocks. Aluminum could prove to be expensive for production, durability, and the most important of all public perception. If Ford Truck drivers want American power and strength behind their new truck, they may not find it with this aluminum wrapped one. The public may figure that the cars will eb less safe without a steel body. All of these facts will unravel as Ford gets set to release its 2014 F-150. Stay Tuned.....

Friday, July 20, 2012

2013 Ford Mustang GT



The Ford Mustang GT is reviewed here by AmericanMuscle.com. Watch this awesome video and drop a comment below to let us know what you think. Ford is coming out with some seriously awesome cars, this being just one of them.

Wednesday, July 18, 2012

New Ford Campaign: Random Acts of Fusion




The all new Ford Fusion will be rolling into dealerships coming this fall. The Fusion is one of the more important launches for Ford in recent years. It gives the American Company an opportunity to pursue the bread and butter mid sized sedan market. In past years the Ford Fiesta used a marketing campaign that was focused on social media. Ford spent $5 million dollars on online marketing and engagement, a cost that could have been multiplied 20 times if they went with more traditional advertisements. The new campaign will feature a slew of celebrities and will be written by 7 comedy writers. The campaign will be called "Random Acts of Fusion." The campaign will feature American Idol Host, Ryan Seacrest.  The ad will also feature Joel McHale and Kate Micucci, for a surprising and interesting campaign to say the least. Some may be surprised that Ryan Seacrest and Joel McHale are working together. After many years of publicly dissing Seacrest as his superior doppelganger, McHale brings that "hatred" to the ad in a comedic platform that many can relate to. Joel is sensitive and insecure about his positioning in TV as Seacrest is also preferred over him. Watch some of these videos and let us know what you think!


The all new Ford Fusion comes in gas, hybrid, and plug in hybrid. Check out there Facebook page and help jumpstart the campaign!


Facebook: Ford Fusion