Showing posts with label chrysler magic johnson. Show all posts
Showing posts with label chrysler magic johnson. Show all posts

Monday, July 9, 2012

Addition to Chrysler Appealing to Urban Market

Here is yet another example of Chrysler aligning itself with a more urban audience.

Irving Magic Johnson partners with Chrysler to appeal to a sports audience. With Magic's AspireTV Chrysler hopes to push their new vehicles further through competitive marketing campaigns.