Monday, July 16, 2012
Social Media Production Tool
New vehicles for a company bring hard decisions, how strong should the MPG be, should it be all wheel drive, standard leather, etc. But all theses decisions lay on the manufacturer to get it right for the consumer, which may all be changing soon. In the upcoming months Nissan will pursue its own social media outlets as suggestion centers for new products, features, and more. It will use its million + followers on social media sites like Facebook, Twitter, and Google+ to connect with its consumer base. Automotive News reported that Nissan will use this plan for its future products. Erich Marx, the director of interactive social media marketing, believes the web holds vasts amounts of information waiting to be harnessed. By using specialized focus groups online Nissan will be able to target groups and obtain information on upcoming models and even cars still in production.