Friday, July 6, 2012

The Auto Industry and the American Image

New and Old Dodge Challenger

The automobile has become a symbol of mankind as a whole but nowhere is that more evident than in the United States of America. In the US we nurture our cars like they are our own kin. We name them, talk to them, dress them up in different outfits, and cry when they leave us. Though many would say the most prestigious cars are made overseas it is the people that drive them in America that give life to these brands. American built cars have always tried to convey the muscle that underlies our beliefs as Americans. We want to be the strongest and fiercest competitor and we want everyone to hear us roar. Muscle cars in years past have become the staple of a sort of patriotic American Image. Today these cars seem to be leaking their way back into production and the hearts of Americans who prefer power to practicality. The Doge Challenger and Charger have become one of the hottest selling cars for a refurbished Dodge brand. They ooze manliness and do it with charm. The Chevy Camero is also another example of Americans preferring loud mouth engines to quiet conservative coupes. Though fuel economy has fueled the industry to become more efficient, they are applying the technology even to the biggest of cars. Large SUV's and trucks now can elicit pretty good fuel economy.

If you pull up to a red light in a Prius and see another small car next to you, something inside of you still wants to drop your lead foot and not look back.

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